Behind the Jimmy Choo label are two women - Tamara Yeardye who founded the company in 1996 and Sandra Choi, creative director and designer Jimmy Choo shoes. Advanced design very avant-garde and cutting to Jimmy Choo shoes the most sought after by celebrities and fashionistas, rivaled only by Manolo Blahnik shoes. Television and in the world of fashion, they are colloquially known as "Jimmy", which gives an idea of ??how it has permeated pop culture. Sold in stores upscale retail worldwide, more than four autonomous Jimmy Choo stores in London, New York, Beverly Hills and Las Vegas, both Tamara Yeardye Sandra Choi and maintain high quality product image taking a highly selective approach to the visibility of the goods. The ultimate luxury in detail - that's what Jimmy Choo is all. That door? Who does not! A couple of his fans include Natalie Portman, Hilary Swank, Gwen Stefani, Charlize Theron, Penelope Cruz, Julia Roberts, the list is long!

Retail Development is an integral part of business strategy. The first Jimmy Choo boutique opened its doors in 1996 Motcomb Street in London, in addition to a distribution in some of the most prestigious multi-brand stores in the world. Two years later, the company expanded to the United States, the opening of two stores in New York and Beverly Hills. International expansion continued with Jimmy Choo for locations in the first luxury shopping destination of the most prestigious cities in the world, including Sloane Street and Bond Street in London, Avenue Montaigne in Paris, Via Condotti in Rome Madison Avenue in New York, Rodeo Drive in Beverly Hills and Ginza Tokyo.La brand has its roots in a shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, responding to the jet set international, including Princess Diana. The company Jimmy Choo was founded in 1996 with the niece of Choo, Sandra Choi, who had headed up the design studio in the East End, to come on board as Director Creative, a position she held until this day. Mr. Choo has left the company in 2001.

Today, Jimmy Choo Shoe includes a complete lifestyle brand luxury. Women's shoes are the heart of the product offering, alongside handbags, small leather goods, scarves, sunglasses, glasses, belts, perfumes and shoes for men. Pierre Denis was appointed CEO in July 2012 and the creative direction is overseen by Sandra Choi. Together they share a vision to create a luxury brand's most valuable in the world. Part of Labelux GmbH, a group of private luxury products, Jimmy Choo has more than 150 stores in 32 countries and is present in specialized stores around the world's most prestigious department et.Comme a relatively young company, there are three key people who promote the reputation of Jimmy Choo Increasingly, moreover, to continue the prosperity of Jimmy Choo assiduously. Jimmy Choo has concentrated on perfecting the craft and innovation in design. Establishing an exclusive style for its products, Choo is favored by high-level stars and celebrities around the world. Tarmara Mellon, accessories editor at Vogue, has an innate sense of high fashion and a wise head on businesses. It plays an important role in the profit in the industry as Jimmy Choo expands its activities.

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